The Event
Is this really free? What's the catch?
Answer: There's no catch — the AI Secrets Challenge is completely free to attend, virtually, from anywhere. What you're really asking is whether it's worth your time, and that's the right question. Russell and Todd are teaching this because they're living it inside a billion-dollar company right now. The only optional step is the VIP upgrade, which you can skip entirely.
You can register for this here: https://www.aisecretschallenge.com/register
Why only 90 minutes a day? Will that be enough?
Answer: 90 minutes is deliberate — not a limitation, but a design choice. The content is built for action, not passive watching. Each session ends with something real you walk away with. By Day 5, you'll have built an AI Chief of Staff, a full marketing department, a creative engine, and your first software product — all in 90-minute sessions.
When is this?
Answer: The challenge starts April 27th.
What if I can't attend live?
Answer: You're encouraged to attend live since each day builds directly on the one before. If you need flexibility, the VIP upgrade includes encore replay access so you can go back through any session. Russell may even provide limited time access to each days session, after the day ends. Keep an eye on the email you used to register if Russell sends those out.
How is this different from other AI trainings I've seen?
Answer: Most AI training is taught by people who read about AI. Russell and Todd are teaching from inside a company currently doing it — Todd has spent the last two years rebuilding ClickFunnels' internal operations division by division, replacing entire teams with AI. This isn't theory. It's the same playbook that took ClickFunnels from zero to over a billion dollars, now rebuilt for one person.
What exactly happens across all 5 days?
Answer: Each day has a specific deliverable — not just a lesson.
Day 1: You build your AI Chief of Staff.
Day 2: You install four AI marketing agents (traffic, sales, conversions, revenue).
Day 3: You discover the hidden income opportunity in AI that almost nobody is talking about.
Day 4: You build an AI creative engine that produces ads, content, and copy around the clock.
Day 5: You build your first working software product — no code, no developer required.
The VIP Upgrade
What exactly is the VIP upgrade and do I need it?
Answer: You don't need it to attend. The challenge is free. But if you look at every challenge Russell and Todd have ever run, the success stories come overwhelmingly from the VIPs. VIPs get exclusive pre-sessions before each day, a private Zoom room separate from general attendees, and full access to the Marketing Secrets Ai membership for 14 days — the actual marketing playbook your AI systems will run on.
What is Marketing Secrets and why do I need a trial to get VIP?
Answer: Marketing Secrets is Russell's private membership. The Funnel Oracle, the Dream 100 Influencer software, the training vault, and the Backstage Pass. The reason VIP is tied to the trial is straightforward: an AI system is only as powerful as the strategy it runs on. Russell wants you to have the actual frameworks during the challenge, not after. The trial is free for 14 days. If you don't love it, cancel before then and pay nothing.
What happens after the 14-day free trial?
Answer: After 14 days, Marketing Secrets continues at $97/month, but only if you choose to stay. Cancel any time before your trial ends and you're charged nothing. Your VIP challenge access, pre-sessions, and encore replay are yours regardless.
You can log in here: https://www.primemover.com/contacts/sign_in
I already skipped the VIP offer — can I still get it?
Answer: Yes, head back to your confirmation page and click "Upgrade to VIP for Free." You don't need to re-register.
Who This Is For
I'm not a founder — I work inside a company. Is this relevant to me?
Answer: This might actually be most relevant to you. The challenge was specifically designed for ambitious employees who want to become the most valuable — and irreplaceable — person in their department, using AI before someone else figures it out first.
I'm a founder with a team already. Is this still for me?
Answer: Yes — the challenge directly addresses founders who want to grow their company with AI doing the work that used to require a team. The goal isn't necessarily to cut everyone. It's to protect your margins, multiply your output, and stop being dependent on headcount to scale.
I'm a total beginner with AI. Will I be lost?
Answer: No — and you don't need to be technical. Day 2 even opens with "you don't need to be techy, you don't need to know how to code, you just need to show up." The sessions are hands-on and built for people starting from wherever they are, not for developers.
I already have a team. Why would I want to replace them?
Answer: This isn't about firing good people for the sake of it. It's about knowing where overhead can be replaced, where it can be cut, and where AI makes your best people dramatically more effective. What you do with that clarity is entirely your call.
Affiliates
Can I promote this as an affiliate?
Answer: Yes! If you are already an affiliate for Prime Mover, you will see the link for this in your Affiliate dashboard. If you are not an affiliate for us, then you can apply to promote the challenge here: https://www.aisecretschallenge.com/jv
How much commission could I earn?
Answer: You can earn 40% commission for all sales from this funnel.
Shipping
I purchased the "Billion Dollar Library, when will it ship?
Answer: Procesing the order can take anywhere from 5 to 7 buisness days. Once shipped, it can take anywhere from 7 to 10 days for delivery. This will also be shipped in 2 different orders, so expect different delivery times, tracking links, and confirmation emails once they are shipped.
I don't live in the US, can I still purchase the Billion Dollar Library?
Answer: Unfortunately no. This is only being shipped to an address in the US.
Results & Expectations
What results can I realistically expect across 5 days?
Answer: Each day has a concrete deliverable you keep. By the end of the week you'll have built an AI Chief of Staff, a four-agent marketing department, an AI creative engine, unlocked a new income opportunity, and created your first software product in plain English — no code required.
Day 3 mentions a "hidden opportunity" — what is it?
Answer: Russell and Todd are deliberately not revealing it on the registration page. The short version: the biggest opportunity in AI right now isn't just using it in your own business, it's getting other people to pay you for it. Day 3 is where they show you exactly how. You have to show up to find out.
Is this one of those "get rich quick" programs?
Answer: Russell and Todd bootstrapped ClickFunnels to over a billion dollars in sales with no investors and that took a decade of hard work. This challenge is about compressing that learning curve, not skipping it. As their earnings disclaimer states directly: they don't believe in get-rich programs, only in hard work, adding value, and building a real career.